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Authors: Costa, Ecio de Farias
Wolfe, Kent
Epperson, James E.
Huang, Chung L.
McKissick, John C.
Issue Date: 2003-03
Abstract: This study presents results of a telephone survey that was administered to primary food shoppers who had consumed Vidalia onions in the past. The survey samples were distributed according to the amount of Vidalia onions shipped to five different regions in the United States and weighed by the U.S. Census. Results indicate that Vidalia onions are the preferred sweet onion among consumers interviewed, that at-home consumption is highest, and that the quality of Vidalia onions remains high among the sample interviewed. Very little advertising was recalled, but in-store advertising was mentioned as the most effective.
Institution/Association: Journal of Food Distribution Research>Volume 34, Number 01, March 2003
Total Pages: 11
Language: English
From Page: 123
To Page: 133
Collections:Volume 34, Number 1, March 2003

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