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Authors: McEnally, Martha R.
Hawes, Jon M.
Issue Date: 1984-06
Abstract: This paper reports the results of a study designed to determine how consumers "group" various products into categories. Specifically, it was determined that consumers clearly perceive two types of brands: (1) manufacturers' brands, and (2) distributors' brands. While manufacturers' brands were viewed as a distinct offering, consumers did not differentiate between private brands and generics.
Institution/Association: Journal of Food Distribution Research>Volume 15, Number 2, June 1984
Total Pages: 7
Language: English
From Page: 3
To Page: 9
Collections:Volume 15, Number 2, June 1984

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