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Journal of Food Distribution Research >
Volume 15, Number 2, June 1984 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/27926
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| Title: | AN EMPIRICALLY DERIVED TAXONOMY OF BRANDS |
| Authors: | McEnally, Martha R.
Hawes, Jon M. |
| Issue Date: | 1984-06 |
| Abstract: | This paper reports the results of a study designed to determine how consumers "group" various products into categories. Specifically, it was determined that consumers clearly perceive two types of brands: (1) manufacturers' brands, and (2) distributors' brands. While manufacturers' brands were viewed as a distinct offering, consumers did not differentiate between private brands and generics. |
| URI: | http://purl.umn.edu/27926 |
| Institution/Association: | Journal of Food Distribution Research>Volume 15, Number 2, June 1984 |
| Total Pages: | 7 |
| Language: | English |
| From Page: | 3 |
| To Page: | 9 |
| Collections: | Volume 15, Number 2, June 1984
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| 15020003.pdf | 483Kb | PDF | View/Open |
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