AgEcon Search

AgEcon Search >
       Journal of Food Distribution Research >
          Volume 27, Number 3, October 1996 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/27893

Title: FACTORS INFLUENCING CONSUMERS' LIKELIHOOD OF PURCHASING SPECIALTY FOOD AND DRINK PRODUCTS ON-LINE: RESULTS OF CONSUMER REVIEWS OF 12 SELECTED SITES
Authors: White, Gregory K.
Issue Date: 1996-10
Abstract: A total of twelve companies marketing specialty food and drink products on the World Wide Web were identified for this study. Four each marketed coffee, salsa, and seafood. Over a three week period, 163 respondents completed a total of 973 site evaluations. While respondents preferred to purchase products from a retail store, the majority identified at least one product from the sites which they would likely purchase on-line in the next six months. Respondents who regularly purchase one of the products monthly or more often were significantly more likely to make an on-line purchase in the future than those who purchase the product less frequently. Respondents who rated the overall appeal of a company's WWW site as good or excellent were nearly six times as likely to say that they would be likely to purchase the product on-line than those who rated the site as fair or poor. While no single site characteristic stood out relative to the others as having a major influence on increasing the likelihood of making an on-line purchase, insufficient company and/or product information reduced consumers' willingness to purchase on-line and by mail order.
URI: http://purl.umn.edu/27893
Institution/Association: Journal of Food Distribution Research>Volume 27, Number 3, October 1996
Total Pages: 10
Language: English
From Page: 31
To Page: 40
Collections:Volume 27, Number 3, October 1996

Files in This Item:

File SizeFormat
27030031.pdf750KbPDFView/Open
Recommend this item

All items in AgEcon Search are protected by copyright.

 

 

Brought to you by the University of Minnesota Department of Applied Economics and the University of Minnesota Libraries with cooperation from the Agricultural and Applied Economics Association.

All papers are in Acrobat (.pdf) format. Get Adobe Reader

Contact Us

Powered by: