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          Volume 28, Number 2, July 1997 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/27844

Title: ASSESSING THE EFFECTIVENESS OF MPP AND TEA ADVERTISING AND PROMOTION EFFORTS IN THE JAPANESE MARKET FOR MEATS
Authors: Comeau, Allison
Mittelhammer, Ronald C.
Wahl, Thomas I.
Issue Date: 1997-07
Abstract: An Inverse Almost Ideal Demand System is utilized to determine the effectiveness of Market Promotion Program (MPP) and Target Export Assistance (TEA) advertising and promotion expenditures in the Japanese market for meat. Using annual data, it is found that beef advertising and promotion has had a positive and significant effect on the demand for beef. There is insufficient evidence to conclude that pork and poultry advertising and promotion increased the demand for either commodity.
URI: http://purl.umn.edu/27844
Institution/Association: Journal of Food Distribution Research>Volume 28, Number 2, July 1997
Total Pages: 9
Language: English
From Page: 27
To Page: 35
Collections:Volume 28, Number 2, July 1997

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