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AgEcon Search >
Journal of Food Distribution Research >
Volume 36, Number 3, November 2005 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/27758
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| Title: | U.S. Grass-Fed Beef: Marketing Health Benefits |
| Authors: | McCluskey, Jill J.
Wahl, Thomas I.
Li, Quan
Wandschneider, Philip R. |
| Issue Date: | 2005-11 |
| Abstract: | Grass-fed beef is a product with health benefits that may appeal to health-conscious consumers. This article analyzes the results of a choice experiment to explore the importance of health benefits in the marketing of grass fed beef. Both price and fat and calories have a negative effect on the choice of the product, and higher levels of omega-3 fatty acids have a positive effect. Price is the most important attribute to respondents (39.5%), a low level of fat and calories is the second most important attribute (36.9%), and the level of omega-3 fatty acids is the least important of these factors (23.6%). |
| URI: | http://purl.umn.edu/27758 |
| Institution/Association: | Journal of Food Distribution Research>Volume 36, Number 03, November 2005 |
| Total Pages: | 8 |
| Language: | English |
| From Page: | 1 |
| To Page: | 8 |
| Collections: | Volume 36, Number 3, November 2005
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| 36030001.pdf | 347Kb | PDF | View/Open |
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