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          Volume 25, Number 2, September 1994 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/27603

Title: SUPERMARKET PATRONAGE: AN ANALYSIS OF CUSTOMER COUNTS AMONG OUTLETS WITHIN A GEOGRAPHIC AREA
Authors: Eastwood, David B.
Gray, Morgan D.
Brooker, John R.
Issue Date: 1994-09
Abstract: As new supermarket management tools are introduced, the need for an improved understanding of store patronage is growing. Weekly customer counts for five supermarkets located in a Southeastern metropolitan area covering 261 weeks are analyzed. Descriptive statistics indicate that food shopper patterns vary by outlet. Regression equations are estimated for each location. Results point to store specific relationships. They indicate that evaluation of television and radio ads and double couponing can be quite involved.
URI: http://purl.umn.edu/27603
Institution/Association: Journal of Food Distribution Research>Volume 25, Number 2, September 1994
Total Pages: 9
Language: English
From Page: 8
To Page: 16
Collections:Volume 25, Number 2, September 1994

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