The study presents a modified market analysis approach which could be very useful for those firms with limited available resources for that purpose.
Title
PERFORMING A PRELIMINARY MARKET DEMAND ANALYSIS - A FOOD MARKET CASE STUDY
Issue Date
1984-09
Publication Type
Journal Article
Record Identifier
https://ageconsearch.umn.edu/record/27586
PURL Identifier
http://purl.umn.edu/27586
Language
English
Published in
Journal of Food Distribution Research
Volume
15
Issue
3
Page Range
20 - 29
Total Pages
10