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          Volume 32, Number 3, November 2001 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/27579

Title: WHY DO CONSUMERS CROSS-SHOP BETWEEN DIFFERENT TYPES OF FOOD RETAIL OUTLETS?
Authors: Morganosky, Michelle A.
Cude, Brenda J.
Issue Date: 2001-11
Abstract: This research analyzed consumer cross-shopping between supermarkets and nontraditional food retail outlets and examined reasons for cross-shopping. Focus groups were conducted in two major metropolitan markets and one medium-size market. Participants indicated they add nontraditional retail formats to the existing mix of stores at which they shop. Despite the increased number of types of food retail outlets they patronized, focus group participants said they didn't feel they spent more time grocery shopping at the multiple formats compared to shopping in a traditional supermarket.
URI: http://purl.umn.edu/27579
Institution/Association: Journal of Food Distribution Research>Volume 32, Number 03, November 2001
Total Pages: 10
Language: English
From Page: 14
To Page: 23
Collections:Volume 32, Number 3, November 2001

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