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          Volume 32, Number 3, November 2001 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/27576

Title: MARKETING COLORADO POTATOES AS A VALUE-ADDED PRODUCT: A CASE STUDY
Authors: Hine, Susan E.
Loureiro, Maria L.
Meyer, Susan E.
Issue Date: 2001-11
Abstract: Potato producers in Colorado (and nationwide) have been facing a continued downward trend in potato commodity prices. In an attempt to increase demand for potatoes, these growers had Colorado State University (CSU) researchers perform a market study regarding the viability of marketing a value-added potato. A survey was performed which asked consumers to identify important potato characteristics, their willingness to pay for these characteristics, and what might prompt them to purchase more fresh or processed potatoes in the future. This paper discusses the results and recommendations that CSU made to the Colorado potato producers.
URI: http://purl.umn.edu/27576
Institution/Association: Journal of Food Distribution Research>Volume 32, Number 03, November 2001
Total Pages: 9
Language: English
From Page: 45
To Page: 53
Collections:Volume 32, Number 3, November 2001

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