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Journal of Food Distribution Research >
Volume 24, Number 2, September 1993 >
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|Title: ||IMPACT OF CHANGING CONSUMER PREFERENCES ON WILLINGNESS-TO-PAY FOR BEEF STEAKS IN ALTERNATIVE RETAIL PACKAGING|
|Authors: ||Schmitz, John D.|
Menkhaus, Dale J.
Whipple, Glen D.
Field, Ray A.
|Issue Date: ||1993-09|
|Abstract: ||The purpose of this study was to identify how consumer perceptions of selected attributes of beef steaks, individual consumer demographics and perceived changes in purchases of substitute meats affect willingness-to-pay for beef rib-eye steaks in the traditional overwrapped styrofoam tray and vacuum skin packages. A laboratory auction was used to obtain willingness-to-pay data.
The results suggest that health related factors, particularly the concern regarding cholesterol, reduced the willingness-to-pay for beef rib-eye steaks, regardless of package type. For the vacuum skin package to be successful, information about the package is necessary, along with providing a consistent and quality product, particularly with respect to trim.|
|Institution/Association: ||Journal of Food Distribution Research>Volume 24, Number 2, September 1993|
|Total Pages: ||14|
|From Page: ||23|
|To Page: ||36|
|Collections:||Volume 24, Number 2, September 1993|
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