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Please use this identifier to cite or link to this item: http://purl.umn.edu/27570

Title: IMPACT OF CHANGING CONSUMER PREFERENCES ON WILLINGNESS-TO-PAY FOR BEEF STEAKS IN ALTERNATIVE RETAIL PACKAGING
Authors: Schmitz, John D.
Menkhaus, Dale J.
Whipple, Glen D.
Hoffman, Elizabeth
Field, Ray A.
Issue Date: 1993-09
Abstract: The purpose of this study was to identify how consumer perceptions of selected attributes of beef steaks, individual consumer demographics and perceived changes in purchases of substitute meats affect willingness-to-pay for beef rib-eye steaks in the traditional overwrapped styrofoam tray and vacuum skin packages. A laboratory auction was used to obtain willingness-to-pay data. The results suggest that health related factors, particularly the concern regarding cholesterol, reduced the willingness-to-pay for beef rib-eye steaks, regardless of package type. For the vacuum skin package to be successful, information about the package is necessary, along with providing a consistent and quality product, particularly with respect to trim.
URI: http://purl.umn.edu/27570
Institution/Association: Journal of Food Distribution Research>Volume 24, Number 2, September 1993
Total Pages: 14
Language: English
From Page: 23
To Page: 36
Collections:Volume 24, Number 2, September 1993

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