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Journal of Food Distribution Research >
Volume 24, Number 2, September 1993 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/27570
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| Title: | IMPACT OF CHANGING CONSUMER PREFERENCES ON WILLINGNESS-TO-PAY FOR BEEF STEAKS IN ALTERNATIVE RETAIL PACKAGING |
| Authors: | Schmitz, John D.
Menkhaus, Dale J.
Whipple, Glen D.
Hoffman, Elizabeth
Field, Ray A. |
| Issue Date: | 1993-09 |
| Abstract: | The purpose of this study was to identify how consumer perceptions of selected attributes of beef steaks, individual consumer demographics and perceived changes in purchases of substitute meats affect willingness-to-pay for beef rib-eye steaks in the traditional overwrapped styrofoam tray and vacuum skin packages. A laboratory auction was used to obtain willingness-to-pay data.
The results suggest that health related factors, particularly the concern regarding cholesterol, reduced the willingness-to-pay for beef rib-eye steaks, regardless of package type. For the vacuum skin package to be successful, information about the package is necessary, along with providing a consistent and quality product, particularly with respect to trim. |
| URI: | http://purl.umn.edu/27570 |
| Institution/Association: | Journal of Food Distribution Research>Volume 24, Number 2, September 1993 |
| Total Pages: | 14 |
| Language: | English |
| From Page: | 23 |
| To Page: | 36 |
| Collections: | Volume 24, Number 2, September 1993
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| 24020023.pdf | 960Kb | PDF | View/Open |
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