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Title: Perceptions of Members of the American Association of Cereal Chemists Regarding Production of Whole Grain Foods
Authors: Chase, Kellie
Reicks, Marla
Srinvasan, Purnima
Marquart, Len
Issue Date: 2004-11
Abstract: This study assessed knowledge, attitudes, and normative and barrier beliefs of members of the American Association of Cereal Chemists about the production of whole grain foods. A total of 212 returned questionnaires were used in the analyses. Respondents had a fair knowledge of whole grain foods and positive attitudes about consumer-health and personal/company benefits. Scientific findings provided important normative influences for respondents from academia, while consumer needs and interests were influential for those in industry. Barriers included issues regarding consumer needs as well as beliefs about cost and product quality. Industry respondents may need to see stronger consumer demand before promoting production of whole grain foods.
Institution/Association: Journal of Food Distribution Research>Volume 35, Number 03, November 2004
Total Pages: 7
Language: English
From Page: 53
To Page: 59
Collections:Volume 35, Number 3, November 2004

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