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Please use this identifier to cite or link to this item: http://purl.umn.edu/27549

Title: STORE POSITIONING AS A COMPETITIVE STRATEGY IN FOOD RETAILING
Authors: Langrehr, Frederick W.
Robinson, Richard K.
Issue Date: 1981-06
Abstract: Supermarket executives are facing aggressive price competition from limited selection food outlets. The authors conducted a study to determine competitive responses to these reduced price outlets.
URI: http://purl.umn.edu/27549
Institution/Association: Journal of Food Distribution Research>Volume 12, Number 2, June 1981
Total Pages: 11
Language: English
From Page: 20
To Page: 30
Collections:Volume 12, Number 2, June 1981

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