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          Volume 23, Number 2, June 1992 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/27543

Title: A CASE STUDY OF PROMOTING FRESH BEEF THROUGH IN-STORE DEMONSTRATIONS
Authors: Eastwood, David B.
Gray, Morgan D.
Brooker, John R.
Issue Date: 1992-06
Abstract: In-store demonstrations are becoming a popular way of promoting foods at the retail level. However, little information is available to guide store managers and marketers in the design and implementation of these promotions. A test demonstration for shoulder and top blade steaks is used to estimate the effects of discretionary components of this promotional strategy. Marketing implications are drawn.
URI: http://purl.umn.edu/27543
Institution/Association: Journal of Food Distribution Research>Volume 23, Number 2, June 1992
Total Pages: 10
Language: English
From Page: 23
To Page: 32
Collections:Volume 23, Number 2, June 1992

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