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AgEcon Search >
Journal of Food Distribution Research >
Volume 23, Number 2, June 1992 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/27543
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| Title: | A CASE STUDY OF PROMOTING FRESH BEEF THROUGH IN-STORE DEMONSTRATIONS |
| Authors: | Eastwood, David B.
Gray, Morgan D.
Brooker, John R. |
| Issue Date: | 1992-06 |
| Abstract: | In-store demonstrations are becoming a popular way of promoting foods at the retail level. However, little information is available to guide store managers and marketers in the design and implementation of these promotions. A test demonstration for shoulder and top blade steaks is used to estimate the effects of discretionary components of this promotional strategy. Marketing implications are drawn. |
| URI: | http://purl.umn.edu/27543 |
| Institution/Association: | Journal of Food Distribution Research>Volume 23, Number 2, June 1992 |
| Total Pages: | 10 |
| Language: | English |
| From Page: | 23 |
| To Page: | 32 |
| Collections: | Volume 23, Number 2, June 1992
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| 23020023.pdf | 493Kb | PDF | View/Open |
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