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Journal of Food Distribution Research >
Volume 23, Number 2, June 1992 >
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|Title: ||A CASE STUDY OF PROMOTING FRESH BEEF THROUGH IN-STORE DEMONSTRATIONS|
|Authors: ||Eastwood, David B.|
Gray, Morgan D.
Brooker, John R.
|Issue Date: ||1992-06|
|Abstract: ||In-store demonstrations are becoming a popular way of promoting foods at the retail level. However, little information is available to guide store managers and marketers in the design and implementation of these promotions. A test demonstration for shoulder and top blade steaks is used to estimate the effects of discretionary components of this promotional strategy. Marketing implications are drawn.|
|Institution/Association: ||Journal of Food Distribution Research>Volume 23, Number 2, June 1992|
|Total Pages: ||10|
|From Page: ||23|
|To Page: ||32|
|Collections:||Volume 23, Number 2, June 1992|
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