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Journal of Food Distribution Research >
Volume 22, Number 3, September 1991 >
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|Title: ||SHELF SPACE ALLOCATION IN THE PRODUCE DEPARTMENT: IMPLICATIONS FOR MARKETING SPECIALTY PRODUCE|
|Authors: ||Beamer, Bobby G.|
Preston, Warren P.
|Issue Date: ||1991-09|
|Abstract: ||In recent years, fresh fruits and vegetables have attracted attention as potential alternative agricultural enterprises. The produce section also has grown in importance in the supermarket industry. Yet, there is little known about the produce shelf space allocation process within supermarket chains.
This research describes the organization of fresh produce marketing within retail supermarket chains. Implications are derived for market penetration by new produce suppliers, particularly growers of specialty produce items. Results are reported form personal interviews conducted with the person most responsible for produce merchandising within each of 17 supermarket chains operating in the Virginia area.|
|Institution/Association: ||Journal of Food Distribution Research>Volume 22, Number 3, September 1991|
|Total Pages: ||14|
|From Page: ||23|
|To Page: ||36|
|Collections:||Volume 22, Number 3, September 1991|
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