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Please use this identifier to cite or link to this item: http://purl.umn.edu/27442

Title: A STUDY OF CONSUMERS AT A SMALL FARMERS' MARKET IN MAINE: RESULTS FROM A 1995 SURVEY
Authors: Kezis, Alan S.
Gwebu, Thula
Peavey, Stephanie R.
Cheng, Hsiang-Tai
Issue Date: 1998-02
Abstract: This study was based on a survey of customers who shopped at a small farmers' market during the summer/fall market season of 1995. Information from a survey completed by 239 shoppers was used to develop a profile of the primary consumer group, defined as those who shop regularly at the market and spend the most per visit. Comparisons between survey data and census data for the local population showed that primary shoppers at the market had higher education, higher annual household income, tended to be slightly older, and were more likely to be employed women. For the most part, the respondents were loyal, weekly shoppers who patronized the market because of the high quality of the products. Most reported that they were willing to pay more for produce at the farmers' market.
URI: http://purl.umn.edu/27442
Institution/Association: Journal of Food Distribution Research>Volume 29, Number 1, February 1998
Total Pages: 9
Language: English
From Page: 91
To Page: 99
Collections:Volume 29, Number 1, February 1998

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