AgEcon Search

AgEcon Search >
       Journal of Food Distribution Research >
          Volume 30, Number 2, July 1999 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/27386

Title: CONSUMER SELECTION OF RETAIL OUTLETS IN BUYING PECANS
Authors: Florkowski, Wojciech J.
You, Zhikang
Huang, Chung L.
Issue Date: 1999-07
Abstract: The study identifies differences in consumer characteristics and the selection of the type of a retail outlet in pecan purchases. Within the framework of utility maximization, an empirical model is specified and estimated using multinomial logit. The estimation is based on data collected through a nationwide survey. Calculated marginal probabilities show the importance of age, household income, and household size among the important consumer characteristics that influence the selection of a retail outlet. Employment and the timing of pecan purchases also influence the use of a specific type of retail outlet. In particular, mail-order purchases are made by older persons with higher incomes and larger households in comparison to purchases at grocery stores or other outlets. The study provides knowledge needed to improve marketing strategies for different outlets and suggests that various strategies can be developed to reach different groups of pecan buyers by type of retail outlet.
URI: http://purl.umn.edu/27386
Institution/Association: Journal of Food Distribution Research>Volume 30, Number 2, July 1999
Total Pages: 10
Language: English
From Page: 34
To Page: 43
Collections:Volume 30, Number 2, July 1999

Files in This Item:

File SizeFormat
30020034.pdf815KbPDFView/Open
Recommend this item

All items in AgEcon Search are protected by copyright.

 

 

Brought to you by the University of Minnesota Department of Applied Economics and the University of Minnesota Libraries with cooperation from the Agricultural and Applied Economics Association.

All papers are in Acrobat (.pdf) format. Get Adobe Reader

Contact Us

Powered by: