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Please use this identifier to cite or link to this item: http://purl.umn.edu/27384

Title: SHELF LABELING OF ORGANIC FOODS: CUSTOMER RESPONSE IN MINNESOTA GROCERY STORES
Authors: Reicks, Marla
Splett, Patricia
Fishman, Amy
Issue Date: 1999-07
Abstract: In the past 10 years, growth in the organic food industry has been tremendous. Retail grocers and organic food supporters are interested in effective promotion techniques that increase sales of organic food products in mainstream grocery stores. An experimental study was designed to test the effectiveness of two levels of point-of-purchase (POP) signage to influence customer perceptions and to promote sales of organic food products in two grocery store environments in the Twin Cities metropolitan area in Minnesota. Customer intercept interviews and sales data showed that POP signage can be effective in promoting organic foods and in influencing sales but may be dependent on store environment/format. Exposure to signage and trial behavior may lead to increased attention to organic food labeling and expanded organic food purchasing.
URI: http://purl.umn.edu/27384
Institution/Association: Journal of Food Distribution Research>Volume 30, Number 2, July 1999
Total Pages: 13
Language: English
From Page: 11
To Page: 23
Collections:Volume 30, Number 2, July 1999

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