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Please use this identifier to cite or link to this item: http://purl.umn.edu/27326

Title: SOME CONSIDERATIONS IN THE MARKETING OF GENERIC GROCERY PRODUCTS
Authors: Hawes, Jon M.
Uhring, Nancy E.
Issue Date: 1982-09
Abstract: This paper provides an overview of the introduction and subsequent marketing of generic grocery products in the U.S. The authors also identify some of the reasons for the sales success of generics.
URI: http://purl.umn.edu/27326
Institution/Association: Journal of Food Distribution Research>Volume 13, Number 3, September 1982
Total Pages: 7
Language: English
From Page: 3
To Page: 9
Collections:Volume 13, Number 3, September 1982

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