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AgEcon Search >
Journal of Food Distribution Research >
Volume 13, Number 3, September 1982 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/27326
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| Title: | SOME CONSIDERATIONS IN THE MARKETING OF GENERIC GROCERY PRODUCTS |
| Authors: | Hawes, Jon M.
Uhring, Nancy E. |
| Issue Date: | 1982-09 |
| Abstract: | This paper provides an overview of the introduction and subsequent marketing of generic grocery products in the U.S. The authors also identify some of the reasons for the sales success of generics. |
| URI: | http://purl.umn.edu/27326 |
| Institution/Association: | Journal of Food Distribution Research>Volume 13, Number 3, September 1982 |
| Total Pages: | 7 |
| Language: | English |
| From Page: | 3 |
| To Page: | 9 |
| Collections: | Volume 13, Number 3, September 1982
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| 13030003.pdf | 447Kb | PDF | View/Open |
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