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Journal of Food Distribution Research >
Volume 28, Number 3, October 1997 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/27210
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| Title: | FACTORS INFLUENCING EARLY ADOPTION OF NEW FOOD PRODUCTS IN LOUISIANA AND SOUTHEAST TEXAS |
| Authors: | McLean-Meyinsse, Patricia E. |
| Issue Date: | 1997-10 |
| Abstract: | The study uses the chi-square contingency test for independence and an ordered probit model to examine the relationships between early adoption of new food products and primary grocery shoppers' geographic, demographic, and socioeconomic characteristics (GDS). The results suggest that GDS variables affect early adoption. Specifically, early adopters are likely to be women, about 42 years old, living in three-person households, college educated, Catholics, Caucasians, and have household income of at least $50,000. |
| URI: | http://purl.umn.edu/27210 |
| Institution/Association: | Journal of Food Distribution Research>Volume 28, Number 3, October 1997 |
| Total Pages: | 10 |
| Language: | English |
| From Page: | 1 |
| To Page: | 10 |
| Collections: | Volume 28, Number 3, October 1997
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