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Please use this identifier to cite or link to this item: http://purl.umn.edu/27210

Title: FACTORS INFLUENCING EARLY ADOPTION OF NEW FOOD PRODUCTS IN LOUISIANA AND SOUTHEAST TEXAS
Authors: McLean-Meyinsse, Patricia E.
Issue Date: 1997-10
Abstract: The study uses the chi-square contingency test for independence and an ordered probit model to examine the relationships between early adoption of new food products and primary grocery shoppers' geographic, demographic, and socioeconomic characteristics (GDS). The results suggest that GDS variables affect early adoption. Specifically, early adopters are likely to be women, about 42 years old, living in three-person households, college educated, Catholics, Caucasians, and have household income of at least $50,000.
URI: http://purl.umn.edu/27210
Institution/Association: Journal of Food Distribution Research>Volume 28, Number 3, October 1997
Total Pages: 10
Language: English
From Page: 1
To Page: 10
Collections:Volume 28, Number 3, October 1997

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