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AgEcon Search >
Journal of Food Distribution Research >
Volume 12, Number 3, September 1981 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/27061
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| Title: | AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS |
| Authors: | Reed, Michael R.
Robbins, Lynn W. |
| Issue Date: | 1981-09 |
| Abstract: | The authors evaluated the importance of advertising in the overall competitive framework of the food retail industry. |
| URI: | http://purl.umn.edu/27061 |
| Institution/Association: | Journal of Food Distribution Research>Volume 12, Number 3, September 1981 |
| Total Pages: | 14 |
| Language: | English |
| From Page: | 19 |
| To Page: | 32 |
| Collections: | Volume 12, Number 3, September 1981
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| 12030019.pdf | 598Kb | PDF | View/Open |
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