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Please use this identifier to cite or link to this item: http://purl.umn.edu/26966

Title: THE IMPACT OF LABELS AND BRAND NAMES ON CONSUMER CHOICE AT THE RETAIL MARKET
Authors: Jordan, Jeffrey L.
Fletcher, Stanley M.
Issue Date: 1990-02
URI: http://purl.umn.edu/26966
Institution/Association: Journal of Food Distribution Research>Volume 21, Number 1, February 1990
Total Pages: 2
Language: English
From Page: 145
To Page: 146
Collections:Volume 21, Number 1, February 1990

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