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          Volume 19, Number 2, September 1988 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/26949

Title: DIRECT PRODUCT PROFIT: A VIEW FROM THE SUPERMARKET INDUSTRY
Authors: Stoops, Glenn T.
Pearson, Michael M.
Issue Date: 1988-09
Abstract: Direct Product Profit (DPP) is a decision making tool that helps the food merchandiser by providing a better indication of the profitability of products on the supermarket shelves. Direct Product Profit allocates Direct Product Costs (DPC) to individual products. These DPCs are subtracted from gross margin to derive DPP. This paper reports on the use of DPP in the syrup product section of a chain of supermarkets. Implications for managerial action are also discussed.
URI: http://purl.umn.edu/26949
Institution/Association: Journal of Food Distribution Research>Volume 19, Number 2, September 1988
Total Pages: 5
Language: English
From Page: 10
To Page: 14
Collections:Volume 19, Number 2, September 1988

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