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Volume 29, Number 2, July 1998 >
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|Title: ||AGRICULTURAL COOPERATION AND PRODUCE MARKETING IN SOUTHWEST VIRGINIA|
|Authors: ||Trupo, Paul|
Colavito, Luke A.
Reaves, Dixie Watts
Coale, Charles W., Jr.
Norton, George W.
|Issue Date: ||1998-07|
|Abstract: ||Growers and community leaders have expressed interest in establishing a horticultural shipping-point market in Southwest Virginia. This paper reports on a study that assessed whether horticultural production would be profitable in the region and, if so, the physical and organizational requirements for a successful shipping-point market. It appears that tomatoes, peppers, and pumpkins can be produced and marketed profitably to large-volume wholesale buyers if growers meet the exacting requirements of the retailers. A cooperative association is the organizational structure with the greatest chance of success. At the conclusion of this study, a shipping-point market in the recommended form was established in Southwest Virginia.|
|Institution/Association: ||Journal of Food Distribution Research>Volume 29, Number 2, July 1998|
|Total Pages: ||14|
|From Page: ||45|
|To Page: ||58|
|Collections:||Volume 29, Number 2, July 1998|
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