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Please use this identifier to cite or link to this item: http://purl.umn.edu/26835

Title: CONSUMER CHOICE AMONG ALTERNATIVE RED MEATS
Authors: Schupp, Alvin R.
Gillespie, Jeffrey M.
Reed, Debra
Issue Date: 1998-11
Abstract: A multinomial logit model was estimated and used to analyze consumer choice between the best retail meat cut from four species of alternative livestock or "none of these" (all with equal retail prices). The data source, a 1997 survey of Louisiana households, included buffalo, emu, ostrich, and venison. The following were important variables in the respondents' selection among species of alternative livestock: sex, education and race of the respondent; previous consumption of meat from exotic animals; and respondent identification of venison as an exotic meat. The respondents also indicated some resistance to consuming meat from animals that they considered to be exotic. These results infer that producers and sellers of meat from exotic animals will have to overcome these perceptions to move their product beyond niche markets.
URI: http://purl.umn.edu/26835
Institution/Association: Journal of Food Distribution Research>Volume 29, Number 3, November 1998
Total Pages: 9
Language: English
From Page: 35
To Page: 43
Collections:Volume 29, Number 3, November 1998

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