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Please use this identifier to cite or link to this item: http://purl.umn.edu/26780

Title: RETAIL BUYERS' EXPECTATIONS CONCERNING THE GROWTH OF VALUE-ADDED PRODUCE AND PERCEPTIONS OF THE IMPORTANCE OF PROMOTIONAL VEHICLES USED TO SELL VALUE-ADDED PRODUCE
Authors: Wolf, Marianne McGarry
Issue Date: 1999-03
Abstract: The research was conducted through the use of a telephone survey of produce retail buyers during a two-year period, May 1996 through May 1998. This research shows that retail buyers expect value-added produce sales to continue to increase and that they rate promotional vehicles, related to pricing, as important factors in increasing their willingness to carry a value-added produce product. Branding is somewhat important in increasing their willingness to carry a value-added produce product.
URI: http://purl.umn.edu/26780
Institution/Association: Journal of Food Distribution Research>Volume 30, Number 1, March 1999
Total Pages: 4
Language: English
From Page: 156
To Page: 159
Collections:Volume 30, Number 1, March 1999

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