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AgEcon Search >
Journal of Food Distribution Research >
Volume 30, Number 1, March 1999 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/26780
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| Title: | RETAIL BUYERS' EXPECTATIONS CONCERNING THE GROWTH OF VALUE-ADDED PRODUCE AND PERCEPTIONS OF THE IMPORTANCE OF PROMOTIONAL VEHICLES USED TO SELL VALUE-ADDED PRODUCE |
| Authors: | Wolf, Marianne McGarry |
| Issue Date: | 1999-03 |
| Abstract: | The research was conducted through the use of a telephone survey of produce retail buyers during a two-year period, May 1996 through May 1998. This research shows that retail buyers expect value-added produce sales to continue to increase and that they rate promotional vehicles, related to pricing, as important factors in increasing their willingness to carry a value-added produce product. Branding is somewhat important in increasing their willingness to carry a value-added produce product. |
| URI: | http://purl.umn.edu/26780 |
| Institution/Association: | Journal of Food Distribution Research>Volume 30, Number 1, March 1999 |
| Total Pages: | 4 |
| Language: | English |
| From Page: | 156 |
| To Page: | 159 |
| Collections: | Volume 30, Number 1, March 1999
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| 30010156.pdf | 316Kb | PDF | View/Open |
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