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Please use this identifier to cite or link to this item: http://purl.umn.edu/26778

Title: AN ANALYSIS OF FACTORS AFFECTING CONSUMERS' DECISIONS TO SHOP AT STORES OFFERING SPECIALTY MEAT
Authors: McLean-Meyinsse, Patricia E.
Issue Date: 1999-03
Abstract: The empirical results suggest that the likelihood of grocery shoppers buying at stores that offer specialty meat is influenced by age, household size, education, ethnicity, and prices but is invariant to geographical location, gender, marital status, religion, occupation, and household income. From these results, a niche market for specialty meat is more likely among grocery shoppers aged 42 or younger, those from households with three persons or less, those without a high school diploma, or non-Caucasians. Price plays an important role in grocery shoppers' decisions to buy at stores offering specialty meat.
URI: http://purl.umn.edu/26778
Institution/Association: Journal of Food Distribution Research>Volume 30, Number 1, March 1999
Total Pages: 6
Language: English
From Page: 134
To Page: 139
Collections:Volume 30, Number 1, March 1999

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