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Title: Collecting Store-Level Data on Retail Supermarket Sales
Authors: McFetridge, Marc V.
Johnson, Aaron J.
Durham, Catherine A.
Issue Date: 2005-03
Abstract: Primary data-collection methods have been understood and studied to a great degree. For example, volumes can be written on the proper way to conduct a survey-based study. However, the process of collecting data from a retail establishment is not as well documented. This paper covers the tools and strategies used to collect weekly data in a retail environment and makes some suggestions for future researchers so that they may avoid similar problems that occurred during the data collection and entry process.
Institution/Association: Journal of Food Distribution Research>Volume 36, Number 01, March 2005
Total Pages: 4
Language: English
From Page: 106
To Page: 109
Collections:Volume 36, Number 1, March 2005

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