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Journal of Food Distribution Research >
Volume 36, Number 1, March 2005 >
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|Title: ||Collecting Store-Level Data on Retail Supermarket Sales|
|Authors: ||McFetridge, Marc V.|
Johnson, Aaron J.
Durham, Catherine A.
|Issue Date: ||2005-03|
|Abstract: ||Primary data-collection methods have been understood and studied to a great degree. For example, volumes can be written on the proper way to conduct a survey-based study. However, the process of collecting data from a retail establishment is not as well documented. This paper covers the tools and strategies used to collect weekly data in a retail environment and makes some suggestions for future researchers so that they may avoid similar problems that occurred during the data collection and entry process.|
|Institution/Association: ||Journal of Food Distribution Research>Volume 36, Number 01, March 2005|
|Total Pages: ||4|
|From Page: ||106|
|To Page: ||109|
|Collections:||Volume 36, Number 1, March 2005|
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