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Please use this identifier to cite or link to this item: http://purl.umn.edu/26537

Title: A FOCUS GROUP STUDY OF FACTORS INFLUENCING CONSUMERS' POTATO PURCHASING DECISIONS
Authors: Smith, Duane A.
Peavey, Stephanie R.
Issue Date: 1990-06
Abstract: This research reports the findings of focus group interviews which explored potato buying motives and preferences for russet, red skinned and round white potatoes among selected Northeastern consumers. The results indicate that the group members perceived all russets as "Idaho" potatoes, associated the red potatoes with gourmet meals, and viewed the round whites as generic potatoes, unsuitable for company meals. However, participants identified round whites as their personal favorite and as the kind they purchased most often.
URI: http://purl.umn.edu/26537
Institution/Association: Journal of Food Distribution Research>Volume 21, Number 2, June 1990
Total Pages: 8
Language: English
From Page: 83
To Page: 90
Collections:Volume 21, Number 2, June 1990

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