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Authors: Eastwood, David B.
Issue Date: 1990-06
Abstract: Two areas of practical problems in creating scan data sets for demand and marketing research are discussed. The first pertains to organizing scan data for variable weight items into consumer demand categories. The second is a set of problems associated with the creation of an advertising data set that can be merged with scan data to assess marketing strategies.
Institution/Association: Journal of Food Distribution Research>Volume 21, Number 2, June 1990
Total Pages: 8
Language: English
From Page: 45
To Page: 52
Collections:Volume 21, Number 2, June 1990

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