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          Volume 21, Number 2, June 1990 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/26535

Title: ANALYSIS OF CONSUMER ATTITUDES TOWARD NEW FRIED FOOD PREPARED FROM COWPEA FLOUR
Authors: Fletcher, Stanley M.
McWatters, Kay H.
Resurreccion, Anna V.A.
Issue Date: 1990-06
Abstract: American consumers are exposed to thousands of new food products on supermarket shelves each year. For new products, such as akara products, it is crucial to determine consumer preferences and buying intentions. In this study, 346 randomly selected consumers were surveyed to reveal their preference for five akara products prepared from cowpea flour. Preference data were analyzed through use of a multi-ordered response model. Model results indicate that socio-demographic factors were weakly linked to explaining consumer preferences while product characteristics were much more important in preference considerations.
URI: http://purl.umn.edu/26535
Institution/Association: Journal of Food Distribution Research>Volume 21, Number 2, June 1990
Total Pages: 8
Language: English
From Page: 75
To Page: 82
Collections:Volume 21, Number 2, June 1990

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