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Please use this identifier to cite or link to this item: http://purl.umn.edu/26502

Title: A PROFILE OF THE GENERATION X WINE CONSUMER IN CALIFORNIA
Authors: Wolf, Marianne McGarry
McVey, Colin M.
Issue Date: 2001-03
Abstract: This research shows that the wine market in California is segmented by age. Wine consumption behavior differs between the generation X consumer and those that are not generation X. They purchase different types of wine at different locations. There are different attitudes toward wine between the two groups. Generation X consumers are more concerned with the quality and image attributes of wine.
URI: http://purl.umn.edu/26502
Institution/Association: Journal of Food Distribution Research>Volume 32, Number 01, March 2001
Total Pages: 5
Language: English
From Page: 168
To Page: 172
Collections:Volume 32, Number 1, March 2001

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