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Journal of Food Distribution Research >
Volume 32, Number 1, March 2001 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/26502
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| Title: | A PROFILE OF THE GENERATION X WINE CONSUMER IN CALIFORNIA |
| Authors: | Wolf, Marianne McGarry
McVey, Colin M. |
| Issue Date: | 2001-03 |
| Abstract: | This research shows that the wine market in California is segmented by age. Wine consumption behavior differs between the generation X consumer and those that are not generation X. They purchase different types of wine at different locations. There are different attitudes toward wine between the two groups. Generation X consumers are more concerned with the quality and image attributes of wine. |
| URI: | http://purl.umn.edu/26502 |
| Institution/Association: | Journal of Food Distribution Research>Volume 32, Number 01, March 2001 |
| Total Pages: | 5 |
| Language: | English |
| From Page: | 168 |
| To Page: | 172 |
| Collections: | Volume 32, Number 1, March 2001
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| 32010168.pdf | 365Kb | PDF | View/Open |
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