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Title: Consumers' Willingness to Pay for Additional Information on Food Quality and Safety
Authors: Latvala, Terhi
Kola, Jukka
Keywords: beef
credence attributes
willingness to pay
Issue Date: 2004
Series/Report no.: Seminar Paper
Abstract: Most quality properties of food products can be considered as credence characteristics, quality of which cannot be inferred before the purchase, and sometimes not even after the purchase. Our objective is to assess how much consumers are willing to pay (WTP) for meat products, of which e.g. origins and production practices are known, especially with regard to safety issues. Results indicate that 59 % of Finnish consumers are willing to pay more to get information about safety and quality of beef products. Consumers are most concerned with diseases caused by food of animal origin.
Institution/Association: European Association of Agricultural Economists>84th Seminar, February 8-11, 2004, Zeist, The Netherlands
Total Pages: 9
Language: English
Collections:84th Seminar, February 8-11, 2004, Zeist, The Netherlands

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