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| Title: | FOOD SAFETY RISK PERCEPTION AND CONSUMER CHOICE OF SPECIALTY MEATS |
| Authors: | Nganje, William
Kaitibie, Simeon |
| Authors (Email): | Nganje, William (wnganje@ndsuext.nodak.edu)
Kaitibie, Simeon (simeon.kaitibie@ndsu.nodak.edu) |
| Keywords: | food safety
bison
specialty meat
nested logit model
risk perception
product choice
discrete choice experiment
probability of frequency method |
| Issue Date: | 2003 |
| Series/Report no.: | Agribusiness & Applied Economics Miscellaneous Report No. 193 |
| Abstract: | Consumer perception issues and recent microbial outbreaks in the livestock industry continue to stifle demand for specialty meats in the United States. This study was designed to explore impacts of risk perception issues on consumer choice of bison meat. A stated preference discrete choice random utility model, a joint risk perception/product choice model, and a probability of frequency method to aggregating risk scenarios, were used for a range of food safety/certification regimes. Perceived risk reduces bison consumption, but its effect declines with shifts to more regulatory control inherent in the different certification regimes. |
| URI: | http://purl.umn.edu/23606 |
| Institution/Association: | North Dakota State University>Department of Agribusiness and Applied Economics>Agribusiness & Applied Economics Report |
| Total Pages: | 18 |
| Language: | English |
| Collections: | Agribusiness & Applied Economics Report
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