The paper presents the results of research on consumer preferences and choices of tourism services. Research results indicated that the services of agro tourism farms used by people of different ages with higher education, both families and consumers who do not have family responsibilities. Agro tourism took the highest place in the preferences of the respondents in comparison to other forms of recreation and spending free time. 50% of people mostly prefer the agro tourism trips to find that break on the rural areas to the greatest extent would allow them to fully relax.