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American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) >
1999 Annual meeting, August 8-11, Nashville, TN >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/21488
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| Title: | GENERIC COMMODITY PROMOTION AND PRODUCT DIFFERENTIATION |
| Authors: | Crespi, John M. |
| Authors (Email): | Crespi, John M. (crespi@primal.ucdavis.edu) |
| Keywords: | generic advertising
product differentiation
spatial model |
| Issue Date: | 1999 |
| Series/Report no.: | Selected Paper |
| Abstract: | This paper considers whether generic promotion lowers the differentiation among competing brands as claimed in the 1997 Supreme Court case (Wileman et al. v. Glickman). Commodity promotion is modeled as a multi-stage game where products are vertically differentiated. Analytical results show that if the benefits of generic advertising from increased demand are outweighed by the costs from lower product differentiation then high-quality producers will not benefit from generic promotion but producers of lower-quality goods may. |
| URI: | http://purl.umn.edu/21488 |
| Institution/Association: | American Agricultural Economics Association>1999 Annual meeting, August 8-11, Nashville, TN |
| Total Pages: | 13 |
| Language: | English |
| Collections: | 1999 Annual meeting, August 8-11, Nashville, TN
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