This study examines the impact of environmental strategies on profitability of protected agriculture production systems in the state of Zacatecas, Mexico using the approach of Total Quality Environmental Management (TQEM) and Total Cost Assessment (TCA). We identified environmental management practices currently used by production units and analyzed the existing situation, plus two hypothetical scenarios. Profitability indicators show that adopting conservation production practices will not only improve the image of the organization but permit better access to markets, maintain positive profitability and contribute to the conservation of natural resources.