This work examines the relationship between experiential learning and entrepreneurial education in the Agribusiness field. After having outlined the challenges that higher education has to meet business and students’ needs, the work outlines emerging insights from research that contributse to underline how effective could be an academic approach focused on experience. An overview of the latest development in the methodological field is presented; the paper, finally introduces the measures and initiative undertaken at the European level for promoting entrepreneurial education and initiatives by implementing experiential learning methods.