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Abstract
The aim of the article is to show the characteristics of the farmers of the Middle Pomerania as customers
of banking products and services. This paper shows an analysis of the factors determining the choice of the
bank by the farmers. The sources of empirical data were surveys, in the form of a questionnaire interview
conducted with farmers from the region of Middle Pomerania. It has been found that with the increase in
farm size increased the percentage of farmers who declared the use of banking services and products, and
in the majority of them (over 80% of respondents) used the services of only one bank. The analysis also
showed that of banking services and products likely to use farmers with secondary or higher education.