The study is based on primary data collected from randomly selected 30 flower shops (64 percent) out of 47 permanent shops in Dhaka city to examine the marketing system, cost, margin, existing traders' problems and suggestions for their development/improvement. The marketing system is not well organized. Various marketing functions are poorly done. The average marketing cost accounted for 18.67 percent followed by damage (14.68 percent) and shop rent (13.62 percent). Marketing margins constitute about 54 percent of consumers' price of which 27.04 percent is incurred as marketing cost and 36.96 percent retained as traders' profit. Problems faced by traders in Dhaka city are identified along with their suggested measures for solutions. Government assistance both at the production and marketing levels is felt for the proper development of this new enterprise.