This study aims to: (1) discover the performance of cocoa farmers in highland areas in South Sulawesi province of Indonesia, using a approach of four typologies: (2) determine the factors causing the level of cocoa production per hectare per year on each typology. This study uses cluster approach; descriptive-qualitative, purposive cluster sampling and snow ball sampling used in determined the respondent, in-depth interviews and desk study employed in data collection techniques. The results showed that the quantity and quality of input on the stage in the production (on farm) affects the quality and quantity of output in the production phase, processing to marketing. It proved in the very real relationship between the extents of land owned by farmers with the seriousness of the production management by farmers. Farmers belonging to the typology LLOP and LLYP show seriousness in production management. Instead of farmers on typology SLOP and SLYP who did not give optimal treatment to production management. The impact of different management actions in production, at the LLOP and LLYP typology has much higher productivity. In contrast, the typology SLOP and SLYP and its productivity level is only half of the productivity of LLOP and LLYP typology.