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American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) >
2002 Annual meeting, July 28-31, Long Beach, CA >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/19597
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| Title: | EFFECTS OF CHEAP TALK ON CONSUMER WILLINGNESS-TO-PAY FOR GOLDEN RICE |
| Authors: | Lusk, Jayson |
| Authors (Email): | Lusk, Jayson (jlusk@agecon.msstate.edu) |
| Issue Date: | 2002 |
| Series/Report no.: | Selected Paper |
| Abstract: | A large body of literature suggests individuals behave differently when responding to hypothetical valuation questions than when actual payment is required. Such findings have generated a great deal of skepticism over the use of the contingent valuation method and benefit measures derived from it. Recently, a new method, cheap talk, has been proposed to eliminate the potential bias in hypothetical valuation questions. Cheap talk refers to process of explaining hypothetical bias to individuals prior to asking a valuation question. This study explores the effect of cheap talk in a mass mail survey using a conventional value elicitation technique. Results suggest that cheap talk was effective at reducing willingness-to-pay for most survey participants. However, consistent with previous research, cheap talk did not reduce willingness-to-pay for consumers who were knowledgeable of the good evaluated. |
| URI: | http://purl.umn.edu/19597 |
| Institution/Association: | American Agricultural Economics Association>2002 Annual meeting, July 28-31, Long Beach, CA |
| Total Pages: | 39 |
| Language: | English |
| Collections: | 2002 Annual meeting, July 28-31, Long Beach, CA
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| sp02lu01.pdf | 695Kb | PDF | View/Open |
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