The financial benefits of marketing feeder cattle through marketing alliances and group sales can impact profitability of cattle operations. The objective of this study was to assess the impact of group sales strategies and varying management practices on producer revenue and profit. Data was collected from monthly video sales from a regional livestock auction barn from 2008-2013. Results confirmed that there was a significant difference in the prices received through the video sale and the weekly cattle auction. The mean price per/cwt. at the video sale was $110.16 versus $105.08 over the study period. Preconditioning costs resulted in the greatest variability on producer profitability.