Yealands Wine Group: Balancing Business and Sustainability
Garnevska, Elena; McLaren, Sarah; Hiroki, Sayaka
2014

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Abstract

Yealands Wine Group is a young NZ wine company established in 2008, incorporating environmental sustainability as a core business principle from inception. In 2012, Yealands was the sixth largest wine company in NZ with sales of 750,000 cases. They achieved a significant growth in sales for a short period of time. However, the sales forecasted in the next few years are less optimistic. Can Yealands use sustainability to drive sales and growth?

Details

Title Yealands Wine Group: Balancing Business and Sustainability
Keywords
Author(s) Garnevska, Elena
McLaren, Sarah
Hiroki, Sayaka
Editor(s)
Subject(s)
Issue Date Nov 01 2014
Publication Type Journal Article
DOI and Other Identifiers 10.22004/ag.econ.188745
(ISSN#: 1559-2448) (Other)
Record Identifier https://ageconsearch.umn.edu/record/188745
PURL Identifier http://purl.umn.edu/188745
Published in International Food and Agribusiness Management Review
Volume 17
Issue 4
Page Range 237 - 257
Total Pages 21
JEL Codes Q2
Note The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org
Series Statement Volume 17
Issue 4
Record Appears in International Food and Agribusiness Management Association (IFAMA) > International Food and Agribusiness Management Review

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