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| Title: | Assessing Consumers' Valuation of Cosmetically Damaged Apples Using a Mixed Probit Model |
| Authors: | Yue, Chengyan
Jensen, Helen H.
Mueller, Daren S.
Nonnecke, Gail R.
Gleason, Mark L. |
| Authors (Email): | Yue, Chengyan (yuechy@iastate.edu)
Jensen, Helen H. (hhjensen@iastate.edu)
Mueller, Daren S. (dsmuelle@iastate.edu)
Nonnecke, Gail R. (nonnecke@iastate.edu)
Gleason, Mark L. (mgleason@iastate.edu) |
| Keywords: | apples
sooty blotch and flyspeck
organic
cosmetic damage
willingness to buy
mixed probit model |
| Issue Date: | 2005 |
| Series/Report no.: | CARD Working Paper 05-WP 419 |
| Abstract: | A mixed probit model was applied to survey data to analyze consumersÂ’ willingness to buy apples with cosmetic damage caused by the sooty blotch and flyspeck (SBFS) disease complex. The analysis finds consumers will pay a premium for organic production methods and for apples with low amounts of SBFS damage. Behavioral variables such as experience in growing fruit significantly affect the willingness to buy apples of different damage levels. ConsumersÂ’ tolerance of very blemished apples is limited and they trade off production technology attributes for cosmetic appearance. Better understanding of this trade-off is important to organic producersÂ’ decisions about disease control. |
| Notes: | Replaced with revised version of paper 01/18/06. |
| URI: | http://purl.umn.edu/18483 |
| Institution/Association: | Iowa State University>Center for Agricultural and Rural Development>CARD Working Paper Series |
| Total Pages: | 22 |
| Language: | English |
| Collections: | CARD Working Paper Series
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| wp050419.pdf | 238Kb | PDF | View/Open |
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