Zambeef is one of the largest integrated agribusinesses in Zambia with operations in other West African countries and annual gross revenues of approximately $255 million USD. Its group strategy is to increase efficiency and capacity in primary production and expand the retail and wholesale distribution channels to ultimately increase market share. Zambeef’s success lies in the vertical integration of its activities from primary production to the end user through extensive retail networks. The company’s vertical business model has made the group prominent and it is one of the few African companies listed on the Alternative Investment Market of the London Stock Exchange.