AgEcon Search

AgEcon Search >
       Agricultural and Applied Economics Association (formerly the American Agricultural Economics Association) >
          2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota >

Please use this identifier to cite or link to this item:

Title: Heterogeneous Consumer Preferences for Nanotechnology and Genetic-Modification Technology in Food Products
Authors: Yue, Chengyan
Zhao, Shuoli
Kuzma, Jennifer
Authors (Email): Yue, Chengyan (
Zhao, Shuoli (
Kuzma, Jennifer (
Keywords: Nanotechnology
Choice Experiment
Mixed Logit Model
Latent Class Models
JEL Codes: Q13
Issue Date: 2014
Series/Report no.: Poster
Abstract: This study investigates heterogeneous consumer preferences for nano-food and genetic-modified (GM) food and the associated benefits using the results of choice experiments with 1117 U.S. consumers. We employ a mixed logit model and a latent class logit model to capture the heterogeneity in consumer preferences by identifying consumer segments. Our results show that nano-food evokes less negative reactions compared with GM food. We identify four consumer groups: “Price Oriented/Technology Adopters,” “Technology Averse,” “Benefit Oriented/Technology Accepters,” and “New Technology Rejecters.” Each consumer group has distinctive demographic backgrounds, which generates deeper insights in the diversified public acceptance for nano-food and GM food. Our results have important policy implications in the adoption of new food technologies.
Institution/Association: Agricultural and Applied Economics Association>2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
Total Pages: 2
Collections:2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota

Files in This Item:

File Description SizeFormat
Poster 4582.pdfPoster 4582827KbPDFView/Open
Recommend this item

All items in AgEcon Search are protected by copyright.



Brought to you by the University of Minnesota Department of Applied Economics and the University of Minnesota Libraries with cooperation from the Agricultural and Applied Economics Association.

All papers are in Acrobat (.pdf) format. Get Adobe Reader

Contact Us

Powered by: