In the era of the information society, the existence and quality of the rural municipality's own website is an important factor of its competitiveness. Therefore, the state or regional governments sometimes support the construction of municipality websites. This process is just starting and the utilization of these websites for competitive aims is rather problematic. On the other hand, there are many rural municipality's own websites that are typical products of the enthusiasm of local people and represent the "bottom-up " approach. These websites are very often oriented on improving of the municipality image and competitiveness by the description of the municipality's strengths. The main aim of this paper is identification of existing websites of rural municipalities in Slovakia. We study the spatial distribution of rural municipalities with their own website and formulate the explanation of registered spatial differentiation by the settlement structure and regional economic performance. The next step is the content analysis of websites with special regard to the elements, which increase the competitiveness of rural municipality for three groups of their potential actors: immigrants, investors (entrepreneurs) and tourists.