This study used Constant Market Share (CMS) analysis to examine the competitiveness of U.S. snack food exports in terms of their revealed market shares and market potentials. The CMS analysis suggested that almost 99 percent of the gains in snack food exports were due to growth in world demand and 1.52 percent to the composition of snack food products between 2004 and 2008. Unfortunately, competitiveness of the world snack food market reduced U.S. exports by 1.52 percent during this same period.