The results suggest that when given the opportunity to assign importance rankings to nine dietary recommendations, consumers rank the recommendation for daily intake of fruits and vegetables the highest. Additionally, the ranking for fruit and vegetable intake is uniform for all three racial groups: Caucasians, African-Americans, and other races. However, about 69 percent of the 1,300 consumers agree or strongly agree that there are so many dietary recommenda­tions about healthy ways to eat that it is hard to know what to believe.