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Please use this identifier to cite or link to this item: http://purl.umn.edu/15605

Title: Major Factors Influencing the Competitiveness of the California Strawberry Subsector
Authors: Phillips, Jon C.
Jolley, William
Authors (Email): Phillips, Jon C. (jcphillips@csupomona.edu)
Issue Date: 2004
Series/Report no.: CFMAS Research Report #04-01
Abstract: With its nearly year-round supply and 83% market share, the California strawberry subsector dominates production and distribution of fresh strawberries in North America. The subsector has achieved its leading position among competitive production regions (e.g., Florida and Oregon) through the development and interaction of several factors. These factors include the following: superior agro-ecological conditions, economies of size, technological innovation, favorable demand conditions, marketing flexibility, and support infrastructure.
URI: http://purl.umn.edu/15605
Institution/Association: California State Polytechnic University>Center for Food Marketing and Agribusiness Solutions>Research Reports
Total Pages: 22
Language: English
Collections:Research Reports

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